Why I Started Fieldnote
Over the past couple of years, I started noticing something interesting happening in almost every business conversation.
At some point, someone would bring up artificial intelligence.
Sometimes it was excitement. Sometimes skepticism. Most of the time it was curiosity. But underneath it all was the same question:
What does this actually mean for the way we run our businesses?
After more than two decades leading sales and marketing teams, I’ve learned that new technology always arrives with a lot of hype attached to it. But the real story usually shows up later, when companies start figuring out how it changes the work people do every day.
That’s the part that interests me most.
And it’s the reason I started Fieldnote.
Experience Matters More Than Theory
Over the course of my career, I’ve spent most of my time working in and around sales and marketing organizations. Leading teams, working with retailers and partners across the country, and trying to solve the kinds of problems most businesses face every day.
You learn pretty quickly that success rarely comes from perfect plans or elegant theories.
It comes from working through real situations, making decisions with incomplete information, and adjusting when things don’t work the way you expected.
That kind of experience shapes the way you look at new ideas and new technology.
Right now, artificial intelligence is one of those ideas.
Why Fieldnote Exists
There’s no shortage of information about AI right now. In fact, there’s probably too much of it.
What seems to be missing, at least in many conversations, is a practical discussion about how these tools actually affect the work businesses do every day.
How will AI change the structure of sales teams?
Where does it genuinely improve marketing performance?
What decisions should leaders be thinking about as these tools become more capable?
Those are the kinds of questions I find interesting.
Fieldnote is simply a place where I can explore them.
What I’ll Be Writing About
This site isn’t meant to be a technical deep dive into AI models or software tools.
Instead, it’s focused on the practical side of things.
Things like:
How AI may reshape the structure of sales teams
Where AI can actually improve marketing performance
What leaders should be thinking about as these tools become more capable
Lessons from running revenue teams and working inside real businesses
In other words, the goal is to connect technology with real-world business thinking.
Why the Name “Fieldnote”
The name reflects the idea behind the site.
Fieldnotes are observations you make while you’re in the middle of doing the work — not after the fact.
They’re not polished theories. They’re practical insights gathered from experience.
That’s the spirit of what I want this site to be.
An Ongoing Conversation
AI is moving quickly, and none of us have all the answers yet.
But the conversation around how it affects real businesses is just getting started.
Fieldnote is simply my place to share what I’m seeing, what I’m learning, and the questions that seem worth asking.
After spending most of my career leading sales and marketing teams, I’m now focused on helping companies think through how AI fits into real business strategy.
If you’re thinking about the same issues inside your own organization, I hope some of these ideas are useful.
Brad Gullion
